You've probably seen this caption under a sermon clip: "In today's powerful message, Pastor reminds us..."
I like using AI, but the last thing I want is more "AI slop" in everyone's feed. So for the last few weeks, my church has been running every sermon through AI in a way that sounds like our pastor.
One sermon goes in, and a week of content comes out. It also does the editing itself instead of only suggesting clips.
Claude pulls the livestream from YouTube and finds where the sermon starts and ends, so nobody has to scrub through it. Then it does the editing itself:
Everything lands in a folder, ready to post. It even does some of the posting.
Before it titles anything, it does the research. It looks up what people type into Google and YouTube about that passage, then writes the titles, descriptions, and chapters from that.
It makes the thumbnails too, matched to our series slides.
It also writes our pastor's weekly email to the church, a Facebook post, and a blog post for our website, all in his voice.
Every week we already have 30 to 45 minutes of him talking. So it pulls his lines, his stories, and the questions he asked the room out of the transcript, and writes from those. Nothing is made up from scratch.
Nothing goes out until he approves it. Once he does, it posts the blog and schedules the email.
When AI writes posts with no guidelines, they come out sounding unnatural and unoriginal. So our pastor gives it guidelines.
When he doesn't like something, he tells Claude to change it, and that change becomes a rule for next week. It's better now than when we started.
He uses Grammarly, so he pasted one of the blog posts into its AI checker to see what it would say. It came back clean. It didn't flag the post as AI.
We're still fine-tuning the process.
At my church, Claude pulls the livestream from YouTube, finds where the sermon starts and ends, and cuts 3 to 5 vertical reels with captions. It also cuts the full sermon for YouTube and topic videos that each answer one question people search for.
Write from his own words. It pulls his lines, stories, and the questions he asked the room from the sermon transcript, and our pastor gives it guidelines. When he doesn't like something, that change becomes a rule for next week.
No. Nothing goes out until our pastor approves it. Once he does, it posts the blog and schedules the email.
We put out free templates, checklists, and training for church media teams. Grab the free resources here.
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